Customer reviews

 When you buy something online, how could know which item is better than others? or aren't you worried if it doesn't look like photos? When i want to buy items online, i usually some customer reviews was written by people bought that before. It's so useful. They don't lie just they write how bad the item is something like that. But you shouldn't believe every reviews because many customer reviews are just another form of marketing controlled by the online malls.  



There is an a shocking statement about customer reviews.

One Out of Three Online Consumer Endorsements Are Fakes.

The problem is pervasive: A recent New York Times story highlighted a business called GettingBookReviews.com, which posts positive "consumer reviews" on websites such as Amazon.com (AMZN) -- for a fee. These fake customer reviews say exactly what a book's writer would want them to -- that the book was amazing, of course. Soon after starting his business in 2010, owner Todd Rutherford was raking in the orders and making about $28,000 per month.

That's just one example of marketers muddying the customer-review waters to market products. According to data-mining expert Bing Liu, approximately one-third of online consumer reviews are written by marketers or retailers, not real consumers.

Don't believe it? Consider this: Amazon customers are rating new books higher than renowned classics. How can this be? One self-published writer, Roland Hughes, suggests it's because "reviews for the established classics tend to come from actual readers." Although it could be argued that more people are reading contemporary books than classics.

Let me share customer reviews.

It's a funny review. When the customer ordered iPod, she wrote "If i'm not home, please leave it at security office." just for the online mall. But that's not the space for that. It's for the message it will be carved on iPod. OMG.....So she got iPod carved that "If i'm not home, please leave it at security office." 

You don't find many perishable foodstuffs for sale online, especially not by the gallon, reason why this milk bottle got a review like this one. 

-reference

http://www.dailyfinance.com/2012/09/19/fake-customer-reviews-dont-fall-for-this-online-marketing-scam/

http://costmoa.tistory.com/1