Social commerce
Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction, and user contributions to assist in the online buying and selling of products and services. (From wiki) The usual one is group purchase which have to be bought over the specific number of people. If the number is not enough, people can't get discount. We can buy not only goods but also vouchers for restaurant, accommodations, concerts and so on.
★4 popular social commerce sites in Korea★
1.TICKET MONSTER
- www.ticketmonster.co.kr/
Ticket Monster is founded in feb.2010 It's the selling of No. 1 social commerce. And they offers no imitation guarantee that if you bought an imitation through Ticket Monster they would offer the double price of original price. Ticket Monster has another site called "Perche" is selling shoes, accessory, bags etc. In addition to, they are doing the program called "SO speCIAL Give". It's a kind of social contribution they donate some their good for free to poor people.
-http://www.coupang.com/
Coupang, the country’s fastest-growing social commerce firm, is focusing on drafting customer satisfaction measures. Coupang was the first in the local industry to run a customer center at lunch time and on weekends as well as public holidays as part of its customer satisfaction improvement scheme. The slogan of Coupang is "Color Your Days". And it was rewarded by the consumer sentiment.
3. GROUPON
-http://www.groupon.kr
Groupon derived from "group coupon" is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Groupon was launched in November 2008, and the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. By October 2010 Groupon served more than 150 markets in North America and 100 markets in Europe, Asia and South America and had 35 million registered users. It launched in Korea in March 201l. It's not that popular social commerce in korea like Ticket Monster or Coupang but it's global and international site.
-http://www.wemakeprice.com
We Make Price also launched last year with a huge marketing campaign and has quickly established itself as a frontrunner in social commerce. The site offers deals categorized by region: Seoul (Gangnam), Seoul (Gangbuk), Gyeonggi, Chungcheong/Jeolla/Gangwon, Gyeongsang/Jeju. The regions are then broken down into districts according to the deals offered.
The site is famous for cutting deals with big name brands on a large scale; their past deals include Everland, Lotteria, Levi’s, and Krispy Kreme to name a few. We Make Price also has a sister site “Private Lounge” which is exclusively for discounted fashion items.
We Make Price also launched last year with a huge marketing campaign and has quickly established itself as a frontrunner in social commerce. The site offers deals categorized by region: Seoul (Gangnam), Seoul (Gangbuk), Gyeonggi, Chungcheong/Jeolla/Gangwon, Gyeongsang/Jeju. The regions are then broken down into districts according to the deals offered.
The site is famous for cutting deals with big name brands on a large scale; their past deals include Everland, Lotteria, Levi’s, and Krispy Kreme to name a few. We Make Price also has a sister site “Private Lounge” which is exclusively for discounted fashion items.
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